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Millennials Lead Music Streaming Obsession
MILLENIALS are leading the drive to ditch buying music and tuning in to the cloud, with new research showing nearly three quarters of Australian millennials now stream their music. Market research firm GlobalWebIndex reveals that 70 per cent of Australians aged 18 to 32 have used a streaming service in the past month, putting Australia up with the biggest users of music streaming services in the world. The GlobalWebIndex research shows that 34 per cent of Australian millennia
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