Nine dumps WIN and signs deal with Southern Cross for regional TV
The TV landscape in regional QLD (and some other states) will soon be changing with Nine signing a new affiliation agreement with Southern Cross Austereo. Currently WIN broadcasts Nine content in regional areas and SC10 broadcasts Ten content. This change will see SC rebranded and broadcasting Nine content from July this year putting an end to a 27 year agreement with WIN. It is believed WIN is yet to seal a deal with another network at this stage.